product life cycle stories product life cycle stories introduction growth maturity a 4508499

Product Life Cycle Stories



Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.


  1. Identify an appropriate product, product category or brand.
  • One that has moved through all phases of the life cycle
  • Do a web search for dead brands or product fads. Or use this   for inspiration.
  1. Research your brand/product/category to answer the following:
  • The approximate timing of each life cycle phase
  • The key events that marked the start or end of each phase
  • Use at least three sources



 Principles of Marketing  product life cycle  BUS 330 book White, S. (2012). Principles of marketing [

Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount