Mar -10 | Marketing homework help


You have heard of the 4P’s of Marketing? Price, Place, Promotion, and Product…

Did you know that there are also 7R’s called the 7R’s of Relationship Marketing?

Read the following brief article on the 7R’s of Relationship Marketing: (Links to an external site.)

Please answer the following questions:

  1. Briefly define each of the 7 R’s using any Internet references of your choosing;
  2. In your opinion, and supported by 1-2 Internet references, should marketers use the 4P’s of marketing in selling a product, the 7R’s of Relationship Marketing or both of them together (4P’s and 7R’s)?

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