** I. Classify the firm into one of the four basic market models**

A. Select a company from a current business periodical or where you work, and state which market model is represented by this company. Explain your reasoning using a narrative format. (Refer to CHART in Work Book PG. 224). A current business periodical means a business news article that is dated after the first day of this semester. Write about what is happening to the firm today, **not** what happened last year.

B. State the basic industry situation and proceed to analyze using the following methodology where appropriate. Be sure to include the __six __(6) graphs, as indicated.

c. Watch the supply and demand analysis video series (Steps 1, 2, and 3) provided for you in this module to help you create your supply and demand graphs.

** II. Supply & Demand and the Price System Graphs**

A. What is the current demand situation – is the curve changing (use graphs)?

Graph #1: Demand Curve and any Changes (CHOOSE ONE):

1. Curve shift and underlying causes

2. Movement along the curve and causes

B. What is the current supply situation – is the curve changing (use graphs)?

Graph #2: Supply Curve and any Changes (CHOOSE ONE):

1. Curve shift and underlying causes

2. Movement along the curve and causes

C. Market Equilibrium (use graphs)

Graph #3: Demand & Supply Curves with Changes

1. Surplus/shortage (where appropriate)

2. Price ceilings and price floors (where appropriate)

D. Changes in Income & Results

1. Superior/normal or inferior goods

E. Changes in Prices of Related Goods & Results—CHOOSE ONE:

1. Name a Substitute, complement, or independent goods

**III. Costs & Profits: From the article see if the company is ****above**** target (Eco. Profit), ****on ****target (Normal profit) or ****below**** target (Loss).**

A. Short-run Costs (use graphs)

Graph #4: Short-run Profit or Loss (use MC, AR, ATC, and AR; shade where appropriate) (refer to Work Book PG. 224)

1. State whether firm is earning a normal or economic profit, or a loss. Illustrate on graph 4.

2. State any productivity and pertinent cost problems and the resulting effects on graphs. . Long-run Costs (use graphs)

Graph #5: Long-run Profit or Loss (use MC, AR, ATC, and AR; shade where appropriate) (refer to Work Book PG. 224)

1. State whether firm is earning a normal or economic profit, or a loss. Illustrate on graph 5.

Graph #6: The Planning Curve: LRATC & Optimal Plant Size (Economies & Diseconomies of Scale) **(**refer to Work Book PG. 181

1. Graph the LRATC, show economies and diseconomies of scale, and mark with an “X” the company’s position.

**IV. Conclusion/Summary**

A. Recapitulation of Findings

B. How could the economic problem be corrected?

**V. Prediction for Future**

A. State your personal prediction for the future. Support your answer.

**Note:** Your paper must be 4-5 typed pages in length including your graphs. You must include a copy of the article you used in your research. Please attach your article to this paper, You must submit your paper with a proper cover page online by clicking on Submit Assignment in the upper right side of your screen.

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