Discussion Question Due Today By 11pm

What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?

DOES NOT HAVE TO BE MORE THAN 100 WORDS AND NO FORMAT

The five stages in the of the consumer buying process according to Kerin and Harley (2016) are:

  • Problem recognition, “perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision” (p. 88)
  • Information Search: searching for information for decisions making through internal and external processes
  • Alternative Evaluation: “clarifies the problem for the consumer by (1) suggesting criteria to use for the purchase, (2) yielding brand names that might meet the criteria, and (3) developing consumer value perceptions” (p. 89)
  • Purchase decision: evaluating the two-final decision” from whom to buy and when to buy” (p. 90)
  • Post Purchase behavior: “product, the consumer compares it with his or her expectations and is either satisfied or dissatisfied” (p. 90)

Kerin, R. A., & Hartley, S. W. (2016). Marketing: The core (6th ed.). Boston, MA: McGraw-Hill. ISBN-13: 9780077729035

Posted in Uncategorized

Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount